B2B SaaS Founders losing 3-7% of customers every month
A 2-week Customer Loyalty Diagnostic that shows you exactly why customers churn and what to fix first using only 4 hours of your time.
Based on Bain & Company's 20-year-tested NPS System.
MRR is flat.
Churn hovers at 3-7% a month.
NRR is stuck around 100%.Every week you sit in meetings where smart people argue about why customers are leaving.
"It's onboarding - we need more customer walkthroughs"
"It's user experience - we have too many walkthroughs. Our features aren't intuitive enough"
"It's pricing"
"It's support"
Everyone has an opinion. Nobody has hard, segmented, customer-backed data.
So you do what most teams do:
Fire off an occasional NPS or CSAT survey
Skim a few angry comments in Intercom
Make another "best guess" roadmap
Burn another 2 weeks on a feature sprint that didn't move retention
You're essentially pouring more leads into a leaky bucket and hoping engineering can patch the holes blind.At your stage, that's not a minor annoyance. It's millions in future revenue
Instead of guessing about churn, you have:
A clear NPS Score for your product overall and by key segments (plan, persona, tenure, use case, etc.)
The top 3-5 drivers of churn AND Retention, pulled from real customer data, not guesses.
A 30-day retention action plan with 3-7 concrete moves your team can ship the following week.
Now when you talk about churn, it's not "we think..." it's:"We're losing high-value long-tenure customers on plan B because of X, Y, and Z. Here's what they told us, here's the expected impact, here's what we're doing in the next 30 days."
That's what the Customer Loyalty Diagnostic is designed to give you.
Day 0-2: Onboarding & Survey
We get a clear idea of your core product and identify the critical questions you need answers to
We map out your customer journey from initial contact to getting the core outcome
With this context, I design a low-friction, high-leverage survey tailored to your business
Day 3-9: Survey Execution & Customer Follow-up
I launch the survey to a targetted and representative sample of your customer base
I managing the entire process for you. This includes tool setup up, follow ups, data cleaning, etc.
Day 10-13: Deep Dive Analysis (The real work begins)
I comb through the feedback customer-by-customer, combining advanced analytics with the boring but effective manual legwork to get a clear picture of your churn drivers
I apply the strategic principles used by the top consulting firm, Bain & Company, to isolate the root-causes of your churn and identify the most effective solutions to fixing it
Day 14: Executive Readout
We go through the insights together, making sure you understand everything you need to to turn Churn around the following day
This is not:
You buying another survey tool
A generic "customer satisfaction" report
A 3-month consulting proejct that drains your time and attention
It's a 2-week sprint gets you the insight you need from your customers, then does the heavy analytics and prioritization for you - so you and your team can stay focused on shipping product.
Total time required from you: ~4 hours. I'll handle the rest.
I'm Ademide. I spent years at Bain & Company, the inventors of NPS and a top-tier management consulting firm.There, I led Analytics at NPS Prism, their B2B SaaS CX benchmarking division surveying customers from the largest brands around the world and helping clients end debates and improve the customer experiences that drive retention.Before that, I developed unique & powerful expertise using customer analytics to drive business growth through experiences as a Data Scientist for Bain's advanced analytics division, years as a Management Consultant advising companies from global consumer products to startup accelators, and an Applied Mathematics degree from Yale University.As the Head of Analytics at NPS Prism, we surveyed millions of customers across industries and countries, understood what drives retention in the worlds stickiest brands, such as Netflix, Tesla, and T-mobile and turned insighs into simple, executive-ready "here's what to fix" decks.I've taken that same methodology and adapted it for lean B2B SaaS teams doing $1-10M ARR.
NPS Survey Setup & Follow-ups so you don't waste cycles figuring out tooling, wording, targeting, or chasing customers
Overall Company & Segmented NPS Scores so you know which customers are truly happy, at risk, and worth fighting for
Industry Benchmarks so you know how you stack up to the competition
Driver Analysis so you stop guessing and know the few levers that actually move retention
"Start / Stop / Continue" Insights so there's no confusion about what your team needs to change and what needs to be leant in to
30-day Retention Roadmap So your team has a focused to-do list and this doesn't die in someone's inbox
Executive Readout (Live + Recording) so you can align leadership and avoid another hand-wavey churn discussion meeting
It's a great fit if:
You're a B2B SaaS Founder / CEO doing roughly $1-10M ARR
You have 500+ active customers and track MRR / Churn
Churn is over 3-7% / month or higher or NRR is stuck around 100%
You are not already running a robust NPS / Voice of the Customer (VoC) program
It's not a fit if:
You're a B2B SaaS Founder / CEO doing roughly $1-10M ARR
You have 500+ active customers and track MRR / Churn
Churn is over 3-7% / month or higher or NRR is stuck around 100%
You are not already running a robust NPS / Voice of the Customer (VoC) program
The standard investment for the 2-week Customer Loyalty Diagnostic is $2,500.For a SaaS business doing even $1M ARR, a small improvement Churn or NRR can justify the investment many times over.That said, this is a hands-on sprint - I run the analysis myself. So I can only take on a small number of diagnostics per month to keep quality high.When the month is full, new diagnostics roll to the next available slot.
1. Click the button below to book a free 30-minute strategy call.
2. Answer a few quick questions about your product and current metrics.
3. On the call, we'll:
Look at your current churn / NRR situation
Confirm whether the diagnostic will actually be useful for you
Walk through how it would look in your specific context
4. If it's a fit, we'll schedule the 2-week sprint. If not, I'll tell you why and point you in a better direction.Either I can give you a clean, data-backed retention roadmap in 14 days, or I can't. We'll find out together.Click below to see available times and book your call.
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